C o n s i d e r a t i o n s:

• The SOURCEBOOK is an elegant, highly targeted direct mail project introducing 25 successful Fort Lauderdale business & community leaders to 30,000 of the city’s most affluent residents.

• You will be featured in an informative, interesting and entertaining two-page feature article written and photographed by The Colyer Group’s Professional staff; not an advertisement.

• The SOURCEBOOK creates trust, interest, and curiosity in a way traditional advertising could never do. By putting a face to a business or organization, it becomes a neighbor and people like doing business with people they know.

• One of the great benefits to qualifying for participation in the SOURCEBOOK is the credibility you derive from being included with other successful business and community leaders.

• The SOURCEBOOK is the only targeted Public Relations tool of its kind containing no traditional advertising.

• The SOURCEBOOK is not a magazine; it is an elegant full size (8.5” X 11”) coffee table reference guide to local products and services that will remain in the home and shared by the entire family.

• Unlike local magazines with questionable distribution statistics, with the SOURCEBOOK you know it will be distributed directly to 30,0000 of your most desirable potential consumers.

• The SOURCEBOOK is a community based Public Relations initiative by The Colyer Advertising & Marketing Group who enjoys a 15-year history of success in the South Florida market.

• The SOURCEBOOK is not just about writing a check. Each participant is hand selected following a personal interview.

• You will be given a working copy of your article and allowed full ownership of the materials for use in any of your future marketing initiatives.

• You will receive an additional 50 copies of the Fort Lauderdale City Limits SOURCEBOOK for distribution to your clients and friends free of charge.

• You will receive a $1,500 one year www.fortlauderdalecitylimits.com membership. Your feature article will be viewable online for one year.

• The expenses for the SOURCEBOOK project are divided evenly among the 25 participants. Your investment is less than 1/4 the cost of mailing a postcard and includes:

  1. Interview with a writer
  2. Writing of the feature article
  3. Photography
  4. Creative
  5. Printing
  6. Postage
  7. Mailing services
  8. Database fees
  9. One year FLCL.com membership
10. Fifty copies of the SOURCEBOOK

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Fort Lauderdale City Limits
Fort Lauderdale City Limits

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